We hope you find this monthly communications an insightful and informative tool that helps you make better marketing decisions in this interactive media era. Through a combination of case studies, whitepapers, blogs, interviews, industry news, product service and technology overviews and webinar opportunities, we aim to help our valued customers make the most of their marketing dollars. Enjoy!
ask the expert
Q: What is the appropriate amount of your SEM budget to spend on branded terms?
A: Like most SEM questions, this one can only be answered on a client-by-client basis. When you are displaying in the top position in natural search, there is, in effect, a cannibalization that occurs when users click on the first listing they see, which is typically your sponsored ad. You are paying for a click that would, in theory, be achieved for free in the natural results if your ad wasn't there.
Zeta Interactive breaks new ground with ZIP (Zeta Integrated Platform); launches Zeta Buzz and Zeta Search
Zeta is adding a little Zip to their premier integrated service offerings. Introducing our new, industry-first solution, Zeta Integrated Platform, or ZIP, as well as our rebranded social media mining and search analytics technologies: Zeta Buzz and Zeta Search.
case study - SONY
SONY creates an SEM strategy that tackles the holiday market, but doesn't break the bank.
letter from the ceo
Age of Intimacy
Will the recession finally alter the communications landscape away from legacy media, causing an immediate, wide-spread shift to digital? It should.